Miller apologizes

We blew it!! Recently, we distributed in your newspaper a “Spring Break Guide,” which outlined Miller Brewing Company’s planned activities in Daytona

Since its distribution, concerns have been voiced about the “tone” and content of the brochure.

Miller’s intention was to create a humorous takeoff on Spring Break. We certainly did not intend to produce material which might be considered offensive or inappropriate. Consequently, we’ve stopped all further distribution of the guide.

As you know, Miller enjoys a long-standing reputation for creating high-quality advertising and adhering to responsible marketing practices. We remain committed to both.

Susan A. Henderson

Miller Brewing Company