History of the week: Invisible Children sees support, criticism in KONY 2012 campaign

By Kaylyn Zielinski

Five years ago, the KONY 2012 page on Facebook had over 750,000 likes and millions had watched “Invisible Children” on YouTube, according to a March 19, 2012 Northern Star article. 

Today, the KONY 2012 video has over 100 million views and the Facebook page has almost 3 million likes.  

According to the Invisible Children website, KONY 2012 was an experiment. “More than 100 million views in just six days, and 3.7 million citizen pledges calling for the arrest of Joseph Kony gave us our answer,” the website reads. “KONY 2012 yielded the fastest growing viral video of all time and resulted in unprecedented international action to end Africa’s longest running conflict.”

Invisible Children was set to close in 2015, according to a Dec. 15, 2014 NPR article but the website is still live and accepting donations. A recent blog post from Invisible Children encourages supporters to continue fighting and donating.

A majority of profits go toward awareness and filmmaking rather than direct relief, according to a March 19, 2012 Northern Star article.  The Invisible Children website provides a break down of the donation distribution here.

For more information about Invisible Children, visit their website.