Slashing prices, local retailers attract Black Friday shoppers

By LIZ STOEVER

Despite the struggling economy, many downtown DeKalb retail stores dropped prices to attract customers on Black Friday.

Black Friday, the day after Thanksgiving, is considered the busiest shopping day of the year with some of the biggest sales. This year, some economists worried that with the recession, less people would be shopping.

But local retail store Moxie, 230 E. Lincoln Highway, actually had an even busier Black Friday this year than last year.

Although it’s still early in the holiday season, Moxie Manager Courtney Wilson said they have not seen an effect from the economy just yet.

“Every year, we’ve been busier and busier,” she said. “We’ve been fortunate.”

With the largest chains such as Circuit City, along with Linens and Things closing more stores, DeKalb residents may be choosing to shop locally.

Wilson said DeKalb residents have been very supportive of the local downtown area and economy.

Wilson also attributed the downtown DeKalb renovations to the increase in customers in the area.

Another local retail store, Cracker Jax, 118 N. Third St., also had large sales on Black Friday, including 20 percent off regular items and 50 percent off clothing that resulted in a large amount of customers.

Cracker Jax employee Danielle Holland said the economy has people buying more sale items.

Holland said she also expects the customers to keep coming back throughout the Christmas season.

New Traditions, another local retail store, 209 E. Lincoln Highway, saw a large amount of customers but didn’t necessarily see a large amount of sales.

New Traditions employee Tiffany Byerly said a lot of customers would walk around but not buy anything despite their 22 percent off everything sale on Black Friday.

Regardless of the smaller amount of sales, Byerly said the economy won’t stop people from shopping for their friends and family.