Theater chain’s R Card allows minors to view R-rated films
July 19, 2004
GKC Theaters has introduced a new way for people under age 17 to view R-rated films at the chain’s theaters.
A pass called the R Card will allow minors to view movies that have been given an R rating by the Motion Picture Association of America. Previously, persons under 17 had to be accompanied by an adult to be admitted to such films.
“With the R Card, parents can give their teens the freedom to watch an R-rated film if they feel their teen is at the appropriate maturity level,” said Hiede Cravens, Illinois Marketing Manager for GKC Theaters.
“Previously, a parent or adult guardian had to accompany the teen into any R-rated film,” the company stated in a press release. “It was not enough just to grant permission for the teen to see the movie. The accompanying adult had to pay and see the film as well.”
High school sophomore Jake Anderson said he thinks the R Card will make seeing R-rated films more convenient for parents and kids.
“Why would a parent want to give [his or her] kid permission, go buy the ticket and then sit through a movie? This is a lot easier,” Anderson said. “Besides, R movies aren’t that big of a deal.”
Parents still must accompany the minor to the theater to purchase the R Card and fill out paperwork that includes a telephone number and copy of the parent’s signature to be kept at the theater. The child’s picture is taken for the pass. A one-time fee of $2 and a seven to 10 day waiting period also apply.
“Some parents may want to regulate the use of the R Card. They may keep the card until a particular title has opened,” Cravens said.
Only one ticket per R Card will be sold to prevent those without cards from viewing restricted movies.