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Northern Star

Northern Illinois University’s student news organization since 1899

 

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The Student News Site of Northern Illinois University

Northern Star

The Student News Site of Northern Illinois University

Northern Star

OxyContin maker Purdue Pharma starts ad campaign for claims

By GEOFF MULVIHILL | February 24, 2020

OxyContin maker Purdue Pharma launched an ad campaign Monday to tell people harmed by their powerful prescription opioid where they can file claims against the company.The $23.8 million campaign is part of Purdue's bankruptcy proceedings as it tries to...

Burger King breaks the mold with new advertising campaign

By DEE-ANN DURBIN | February 19, 2020

Burger King is breaking the mold in its new advertising campaign.The burger chain is portraying its Whopper covered in mold in print and TV ads running in Europe and the U.S. The message: Burger King is removing artificial preservatives from its signature...

Bloomberg to go face to face against rivals after ad blitz

By ALEXANDRA JAFFE and KATHLEEN RONAYNE | February 18, 2020

WASHINGTON (AP) — For Mike Bloomberg, the one-way conversation with Democratic voters is about to end.By spending more than $400 million of his own money and largely bypassing his opponents by skipping the early primary states, Bloomberg has rocketed...

Pot shops turn to highway sponsor signs amid strict ad rules

February 16, 2020

DENVER (AP) — Cannabis companies are using a loophole in Colorado's strict limits on marijuana advertising by sponsoring state highways and putting their names on roadside signs.Currently, 51 cannabis dispensaries, cultivators, manufacturers and edible...

Feds probing how personal Medicare info gets to marketers

By RICARDO ALONSO-ZALDIVAR | February 14, 2020

WASHINGTON (AP) — A government watchdog is launching a nationwide probe into how marketers may be getting seniors’ personal Medicare information aided by apparent misuse of a government system, officials said Friday.The audit will be formally announced...

Benetton fires famed photographer over insensitive remarks

By COLLEEN BARRY | February 7, 2020

MILAN (AP) — Photographer Oliviero Toscani made a career out of provocative advertising campaigns for Benetton, the Italian clothing brand famed for its colorful knitwear. But that decades-long relationship has been severed after Toscani outraged relatives...

Lessons learned from 2016, but US faces new election threats

By CHRISTINA A. CASSIDY | January 26, 2020

It’s been more than three years since Russia's sweeping and systematic effort to interfere in U.S. elections through disinformation on social media, stolen campaign emails and attacks on voting systems. U.S. officials have made advances in trying to...