DeKALB – NIU has signed a new agreement with full-service sports advertising and entertainment agency Van Wagner to be the University’s new multimedia partner. NIU announced the news on Thursday. 

Van Wagner stands at the forefront of sports advertising and entertainment, boasting worldwide proficiency in film and live entertainment, sponsorship sales, multimedia rights and aerial advertising.

Van Wagner will assist NIU with naming rights projects and help student-athletes navigate NIL contracts and opportunities. 

“The opportunity to work with Sean Frazier, Ryan Sedevie and the entire NIU Huskie family is an absolute privilege,” said President of Van Wagner Mike Palisi via an NIU Athletics Press Release. “The Huskies continue to lead both on and off the fields and courts of competition and that success starts at the top. We look forward to working together to connect the program and the student-athletes with strategic corporate opportunities and maximize revenue for all.”

As outlined in the newly established agreement, Van Wagner will establish a team based in DeKalb, focused on cultivating and nurturing strategic partnerships for NIU Athletics.