DeKALB – NIU is launching a new artificial intelligence digital marketing course for students.

The Digital Marketing Certificate Program is a non-credit, asynchronous online program created by the NIU College of Business intended to help students entering the digital marketing field without pursuing a full degree.

The Artificial Intelligence in Digital Marketing course, the second addition to the program after the Digital Marketing Strategy Essentials course, teaches students how to use AI technology for digital marketing campaigns, to recognize the use of deepfakes, and to apply deep learning, natural language processing and social robots (e.g. Amazon Alexa, Siri, etc.) in marketing.

Registration for the 16 week asynchronous course is $499 which is offered through the Continuing and Professional Education portal. The program is only available to those who have finished their bachelor’s degree.

The course can be started anytime, but the 16 weeks will begin upon registration. The course content will be accessible for one year.