Coors fight met with dead end
October 22, 1990
A student who tried to get Coors advertisements off the Huskie buses ran into a wall from Coors and bus officials after an hour of speeches Monday night.
In an effort to have the Student Association Mass Transit Board remove Coors advertising from NIU buses, Mary Heather Hannah accused Coors of polluting the environment and discriminating against minorities.
The board decided to put off a final decision until more information is found. The board receives $627 from Coors, which is 7 percent of the board’s advertising revenues.
Hannah pointed out that the Colorado Health Coalition cited Coors twice for water pollution in 1990 and the Colorado Civil Rights Commission found Coors guilty of discrimination against blacks.
owever, Charles Bennett, Coors community relations field manager, said Black Enterprise magazine named Coors as one of the top 35 employers of blacks.
“Being black, I know what is going on with Coors. Coors is a concerned corporate citizen,” Bennett said.
He also said Coors has taken the lead in environmental activism through aluminum recycling programs, sewage treatment and lessening the use of toxic chemicals used in manufacturing.
However, Coors officials did not directly answer many of Hannah’s accusations, but instead offered to talk to her personally about her concerns.
The board, which considered closing the meeting to the public but decided against it, reacted cautiously to the presentations.
Several members said choosing advertisements for political or environmental reasons was not the board’s business. “It’s really not our business to pass judgement beyond the face value of the advertisements,” said Rick Schaschwary, financial adviser.
Members also decided more substantial facts were needed before appropriate decisions could be made.