Clarence Clarity tries on new sound in ‘Think:PEACE’

By Tyler Neal

Clarence Clarity seems to be going in a new direction on their latest record “Think:PEACE,” sanding down some of their rougher edges and experimenting with more mainstream electronica influences to make their music more listenable.

Released Oct. 4, “Think:PEACE” is Clarence Clarity’s second studio album and the follow-up to their excellent 2015 debut, “No Now.”

The album does differ greatly from their previous material. However, they do this by simplifying their complicated sound into something resembling what can be found on a standard electronica radio station.

Clarence Clarity is a group that defies labels and definition as a whole. Alternative rhythm & blues is the simplest genre definition, but they’ve warped the genre almost beyond recognition. Their music manifests anxiety, sleep deprivation and sometimes abject terror. On the best parts of “No Now,” they are able to pull that together into a tight groove that makes one want to dance on the edge of the abyss.

That feeling doesn’t show up on “Think:PEACE.” The pitched around vocals and haunting atmospheres that made their previous work so special are gone. Instead, they decide to put their spin on mainstream dance styles.

The results are catchy and fun to listen to, but they lose their musical identity. Tracks like “W€ CHANG£” and “SAME?” sound more like unreleased Skrillex tracks than anything Clarence Clarity has done before. “Naysayer, Magick Obeyer” has a fun twist on ’80s synthesized pop, but it comes out of nowhere and would be better suited as a stand-alone single.

The two best songs on this album both buck this trend. “Adam and the Evil*” and “Next Best Thing” capture the same energy on “No Now,” and they are a breath of fresh air compared to the rest of the album.

Clarence Clarity seem to be trying to water down their sound in an attempt to gain new listeners. That will probably work, as “Think: PEACE” is a perfectly serviceable, fun dance record more mainstream music listeners can enjoy.

Hopefully, though, this is a temporary off-shoot instead of a total change in direction, and if they return to making difficult, interesting music again, the world will be better for it.