‘Harlem Shake’ sensation comes to NIU

By Beth Schumacher

Other universities have made “Harlem Shake” videos. Now it’s NIU’s turn.

If you’re unfamiliar with the “Harlem Shake,” here’s how it goes: The video starts out with 15 seconds of “normality” in a public setting, like a cafeteria or library. There is one person, usually in a mask or costume, who dances around people doing their everyday routine. Once the bass drops, the video cuts to 15 seconds of pure madness, where everyone dances to the “Harlem Shake” with outrageous props.

With help from the College of Business, the American Marketing Association, students, NIU Athletics, Victor E. Huskie and several other important supporters, the Barsema Hall atrium was transformed into the main stage for the latest “Harlem Shake” video.

The collaborative team of senior marketing majors Antonio Garay and Mike Glassberg created a buzz for the video in a short period of time. What started out as a small group project turned into an event with more than 100 people over the course of a weekend.

“We posted the Facebook event around 3 p.m. on Friday as kind of a spur of the moment thing,” Glassberg said. “The event went viral on Saturday and Sunday with about 200 people who said they were coming.”

When 7 p.m. rolled around Monday, Barsema Hall was filled with costumes and props galore. Among the crowd was a penguin suit, several sombreros, a light-up jump rope and several footie pajamas.

“It almost gets you to regress back to childhood, if only for a minute,” said senior marketing major Nick Kochetta.

Of course, among the fun there were rules to follow.

Everyone was to be appropriately dressed. There was no inappropriate gestures or dancing allowed.

A specific request for no twerking was made by the dean of the College of Business to make sure NIU and its students and faculty were seen in a positive light.

If you missed out on the fun on Monday, you can still catch the video online. The video is scheduled to be uploaded today on the NIU website, the NIU Facebook page and YouTube.