NIU reached 30,000 likes on its Facebook page during Homecoming week, according to NIU Today.

The milestone comes after NIU reached 20,000 likes one year ago, according to NIU Today. The milestone was reached about three months ahead of the target set by the Communications and Marketing department within University Relations.

According to NIU Today, the likes for NIU’s Facebook page increased from about 7,000 to more than 30,000 in over two years.

The Communications and Marketing department decided to mark the occasion by launching a photo contest on Facebook encouraging fans to upload photos of Homecoming, according to NIU Today. The person who submitted the photo with the most votes received an NIU sweatshirt and string backpack.