The name may be misleading: Pierce Harley-Davidson’s annual Breastival isn’t just a celebration of female anatomy.

This Saturday, those at Pierce Harley-Davidson, 969 N. Peace Rd., will host their annual Breastival to raise money for the Cancer Center at Kishwaukee Hospital, 10 Health Services Drive. A silent and live auction will take place, and attendees can also make donations at the motorcycle dealership’s in-store museum or through the “Hug a Firefighter” booth. The Cancer Center will also host a breast cancer informational table.

Breastival started three years ago, when Pierce Harley-Davidson found quiltmaker Carey Likens. She gave a quilt made out of Harley-Davidson shirts to the retailers on the condition that it be auctioned off and the proceeds donated to a breast cancer prevention or treatment organization.

“I think it brings an awareness to breast cancer and the need for screening for breast cancer,” said Debra Bemis, director of Oncology Services at Kishwaukee Hospital. “That’s really their focus.”

Terry Dorval, Pierce Harley-Davidson manager of MotorClothes, said that all funds raised at the Breastival would be donated to the Women’s Boutique portion of the Cancer Center. The boutique helps cancer-stricken women find wigs and prosthetic devices. Proceeds will also be used to pay for the printing of informational booklets that “guide women through [their] journey through breast cancer treatment and survivorship,” Bemis said.

Pierce Harley-Davidson chose to donate the funds from Likens’ quilt and the Breastival overall to the Cancer Center because it had been newly constructed and “the girls…were an inspiration to us,” Dorval said.

Likens’ quilts have brought in over $500 at past Breastivals, said Jamie Cody, Pierce Harley-Davidson assistant manager. Every other item for the live and silent auctions was donated by DeKalb businesses. Cody said there were more donations this year than in the past and that she thought the Breastival was “getting more popular.”

“We have a ton [of donated items],” Cody said. “The bigger ones are Bears tickets, tickets for all football and basketball games at NIU and spa packages.”

The Pierce Harley-Davidson also houses a motorcycle museum where donations are always accepted. During Breastival, all money donated there is then forwarded to the Cancer Center.

“Everybody [comes],” Cody said. “We have our regular customers on motorcycles. [Breastival] also brings in a lot of community members. That’s good: the community getting information on breast cancer.”