In a world where brand names can rule the world, could your lunch be your newest accessory? Some say yes.

English professor Sean Shesgreen said food draws a great amount of fashion interest.

“[The] interest…shifts in focus and intensity,” Shesgreen said. “One reason for this is that we must eat three meals a day or more, and the range of food is vast: different national foods, different regional foods within nations, foods to diet by, foods to grow healthy by; foods from plants, animals, trees, the oceans – it’s endless.”

For example, some of the “in” foods right now are foods with real or imagined health benefits, Shesgreen said.

One example of health food being an “in” food right now would be Duck Soup’s most popular item, GT’s Kombucha synergy drink.

“Everyone is looking for the next cure-all tonic,” said Loreen Strakers, assistant manager of Duck Soup Coop, 129 E. Hillcrest Drive. “Some say it can curb appetite, make your hair shine and helps make skin healthier.”

Alison Lind, senior nutritional and dietetics major, said foods can be fashionable.

“It’s like clothing,” Lind said. “You’re paying for the name.”

Graduate geology major Lauren Schroeder said the determination of what is “in” and “out” in the food world seems to be run by everyday trends.

“Society’s trends reflect on our food trends,” Schroeder said.