Netflix announces changes in rates and available options
July 25, 2011
DeKALB | Netflix users have a few choices to make between now and Sept. 1.
The online media streaming and DVD mail service has reconstructed the amount of media available to costumers and the prices, and not all are welcoming the change.
Currently, a basic plan of unlimited streaming plus unlimited DVDs (received one at a time) per month costs $9.99. Come September, customers will have to pay $7.99 for each, nearly doubling the price being paid for the same service. Plans will soon range from $4.99, which includes one DVD and two hours of streaming a month to $29.98, which allows for unlimited streaming and four DVDs out at a time, according to the Netflix website.
Netflix users have been disappointed in the past with limited selection in what is available for streaming on the website and price increases. After the initial outrage, customers may come around, said associate professor of communication Laura Vazquez.
“I think they’re just moving to everything being online. That’s not surprising to me at all,” Vazquez said.
Vazquez said there has been a trend in recent years of moving away from having tangible forms of media and turning to digital formats instead.
“A lot of people in previous generations like having the product, the material item,” Vazquez said. “It doesn’t bother [the younger] generation to not have the CD when you can download it. [That] generation is more likely to accept it. The rest of the world is going to kick and scream its way to it.”
Drastic price changes may affect the way student Netflix customers use the site. Casey Grogg, junior media studies major, plans on retaining her subscription.
“I think the change in price is a little ridiculous, but hopefully this means that a lot more movies and TV shows will be able to be streamed,” Grogg said.
Grogg said she will be moving from a three DVDs out at a time with unlimited streaming plan to one at a time with unlimited streaming once the changes are in effect.
The changes in the way media is distributed could help the environment as well.
“We can’t have so many things going into landfills,” Vazquez said. “If there’s another way to deliver the material and still have the material pleasurable, why not?”
By eliminating DVDs, the cost should eventually go down for media, and there will be less waste, Vazquez said.
“We’ve been moving towards this for a long time,” Vazquez said.