Nothing completes the pallet of the college experience like a can (or bottle, or 40 ounce) of beer. Beer makes everyone happy (presumably), or possibly angry, flirty or sick.

Yet the politics of beer remain somewhat muddled. Watching as much sports as I do inevitably exposes me to lots of advertisements about gross, warm beer. Throughout all the cheap sexual innuendos, Cedric the Entertainer spots and casual ignorance, there are a series of commercials that cannot continue to run on television.

Miller Lite’s terrible promo spots must be stopped. This blatant sexism really puts why I drink beer into perspective. Unlike Dos Equis, who’s amazing “Most Interesting Man In The World” spots make me laugh, these Miller Lite ads are offensive on every level that exists.

Surely these commercials, which feature men who don’t care about the taste of light beer being portrayed as effeminate, have offended more than just me. How could it be acceptable to make someone who doesn’t care about their beer’s taste look poorly? The “shaming” that the male protagonists in these commercials get are specifically sexist.

Why is it that the men in these commercials have to be seen as feminine? Why are the negative traits associated with these men traditionally feminine things (i.e. carrying a “purse”, or having a lower back tattoo)? Is Miller Lite not made for women? If a woman refused a Miller Lite in a bar, would she be told to “cut the mullet” or some equally-as-lame Neanderthal put-down toward men? Is the point of this video to make these men look emasculated?

Am I just being oversensitive? I don’t feel like it. I understand that as an American (and a television watcher), I have the right to change the channel, but why should I? Shouldn’t we expect better, even from a beer company? Do the higher-ups at Miller think that all guys enjoy making women look weak or inferior and that men who don’t drink their product are on the same social level? How pathetically low have we really sunk as a society when not only is this ad acceptable, but laughed along with?

I realize I have raised quite a large amount of questions in a short time period, but even in the subjective realm of advertisements, this is just horrible. Agree or disagree, I feel like we could all come to the same conclusion that making a man look weak for not drinking Miller Lite is not offensive. The problem is the association of “weak” with “feminine.” If you choose to laugh at these commercials, I won’t think less of you. I would just expect that you would have better “taste.” Nothing completes the pallet of the college experience like a can (or bottle, or 40 ounce) of beer. Beer makes everyone happy (presumably), or possibly angry, flirty or sick.

Yet the politics of beer remain somewhat muddled. Watching as much sports as I do inevitably exposes me to lots of advertisements about gross, warm beer. Throughout all the cheap sexual innuendos, Cedric the Entertainer spots and casual ignorance, there are a series of commercials that cannot continue to run on television.

Miller Lite’s terrible promo spots must be stopped. This blatant sexism really puts why I drink beer into perspective. Unlike Dos Equis, who’s amazing “Most Interesting Man In The World” spots make me laugh, these Miller Lite ads are offensive on every level that exists.

Surely these commercials, which feature men who don’t care about the taste of light beer being portrayed as effeminate, have offended more than just me. How could it be acceptable to make someone who doesn’t care about their beer’s taste look poorly? The “shaming” that the male protagonists in these commercials get are specifically sexist.

Why is it that the men in these commercials have to be seen as feminine? Why are the negative traits associated with these men traditionally feminine things (i.e. carrying a “purse”, or having a lower back tattoo)? Is Miller Lite not made for women? If a woman refused a Miller Lite in a bar, would she be told to “cut the mullet” or some equally-as-lame Neanderthal put-down toward men? Is the point of this video to make these men look emasculated?

Am I just being oversensitive? I don’t feel like it. I understand that as an American (and a television watcher), I have the right to change the channel, but why should I? Shouldn’t we expect better, even from a beer company? Do the higher-ups at Miller think that all guys enjoy making women look weak or inferior and that men who don’t drink their product are on the same social level? How pathetically low have we really sunk as a society when not only is this ad acceptable, but laughed along with?

I realize I have raised quite a large amount of questions in a short time period, but even in the subjective realm of advertisements, this is just horrible. Agree or disagree, I feel like we could all come to the same conclusion that making a man look weak for not drinking Miller Lite is not offensive. The problem is the association of “weak” with “feminine.” If you choose to laugh at these commercials, I won’t think less of you. I would just expect that you would have better “taste.”