Barnes & Noble holds ‘Twilight’ party to mark release of ‘Breaking Dawn
August 5, 2008
August 2 marked the release of the fourth and final book in Stephenie Meyer’s best-selling “Twilight” series, “Breaking Dawn.” To mark the event, Barnes and Noble, 2439 Sycamore Road, held a “Twilight”-themed party to celebrate the book’s release.
The party started at 10 p.m., after the store usually closes, and had events that lasted until 11:45 p.m. – 15 minutes prior to the release of the book. Events included a scavenger hunt with questions pulled from the first three books of the series, the prize being a free copy of “Breaking Dawn;” 20 Questions and Hangman, with the chance to enter raffle tickets in a drawing for a “Breaking Dawn” T-shirt; “Twilight” saga bumper sticker design competition, with the chance to win a “Breaking Dawn” window cling; and book discussion groups.
Store manager Jodi Wolff expected a good turnout, though not as many people as for the “Harry Potter” book release party.
Throughout the evening, groups of people wandered the store, trying to complete the scavenger hunt, while others participated in Hangman, and some lounged in the café – which stayed open until midnight.
“This [release party] is similar to ‘Harry Potter,’ but it’s geared toward an older crowd,” Wolff said. “The book discussion is something we haven’t done before either.”
At 11:30 p.m., people were told to turn in the answers to the scavenger hunt, and the winner was announced shortly before midnight.
Fifteen minutes later, people with additional purchases were told to they should make those, so that the sale of “Breaking Dawn” would go more smoothly.
Finally, midnight arrived, and people eagerly awaited 12:01 a.m. – the time when the first copy of the book would officially be able to be sold.
People who had reserved copies were split into two groups, and those in Group 1 lined up anxiously on the orange tape that was on the floor to keep the line organized.
Wolff however, was unable to comment on how many people had made reservations, or how many copies of the book were available.
“It’s all publisher demand,” Wolff said with a small grin.
Though similar to the release of “Harry Potter,” it appeared that Barnes and Noble had more than enough copies of “Breaking Dawn” for all the eager fans that had given up their Friday night in exchange for the chance to get a copy as soon as it was available.