NIU’s “Apprentice” put on hold
January 24, 2005
Call it a cooling-off period.
“The Apprentice”-inspired marketing class that led to Donald Trump deeming NIU “a hot school” isn’t being offered this semester despite earlier plans to do so.
Marketing department chairwoman Denise Schoenbachler said the amount of groundwork involved in setting up the course made offering the class a near impossibility this semester.
“We just didn’t have time to put it together,” she said. “We prefer to wait until fall, so we can do it really well and right. There were just too many logistics involved.”
Schoenbachler said one reason for the delay was a decision to make the class available to more people.
“We wanted to offer it to the entire college of business,” she said. “To do so requires a lot more coordination with alumni and students within the college of business.”
Amy Koscielski, a senior marketing major and member of “Silicon Valley,” which won the first version of the class, said students are missing out.
“I think people are missing a great opportunity,” she said. “It did get a lot of hype. It’s going to keep building. I could see it getting much bigger. It’s not a regular class. It’s the most demanding project and time limits ever. It’s a really great experience to have that type of intense pressure.”
Trump gave NIU a nationally broadcast shout out on his radio show in September.
“I want to hand it to Northern Illinois University’s College of Business,” he said in a 90-second spot that aired locally on KISS FM103.5. “They are just a little bit ahead of the pack. If I were 20 years old again, I’d be in that class.”
Schoenbachler said finding alumni to play the Trump would have been more difficult this semester.
“Asking alumni at this time to come out at least once a week in this weather would have been a very difficult call,” she said.
“Silicon Valley” won the first installment of the course in October after a panel of judges, which included Dennis Barsema, accepted their marketing plan for a fictional DeKalb Trump International Tower Casino. Each of the team’s four members won a $1,000 scholarship.
Justin Gress, a senior marketing major and a member of “Silicon Valley,” said the scholarship was nice but participating in a conference call with Donald Trump might have been even better.
“It was amazing,” he said. “To talk to someone like Donald Trump is a once-in-a-lifetime experience.”
Alas, it was also a once-in-a-semester experience, too.