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Northern Star

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The Student News Site of Northern Illinois University

Northern Star

The Student News Site of Northern Illinois University

Northern Star

Small Town Skate Shop, 229 E. Lincoln Highway, uses Facebook as
a way to reach more customers.

Local business owners turn to social media to keep in touch with customers

By Dave Gong | October 17, 2011

An internet presence is essential for local businesses looking to market their products, said Holly Nicholson, social media specialist for university relations. "Almost everything can be done online now, and people are spending more and more of their...