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Northern Star

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The Student News Site of Northern Illinois University

Northern Star

The Student News Site of Northern Illinois University

Northern Star

Emojis created to attract students: Engagement above average in past month

By Angela L. Pagan | September 7, 2017

DeKALB — A $5,000 NIU emoji and sticker app launched by the Division of Enrollment Management, Marketing and Communications has been downloaded 1,815 times since its launch May 1.NIU’s marketing team paid Visixtwo, a company that works with institutions...