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The Student News Site of Northern Illinois University

Northern Star

The Student News Site of Northern Illinois University

Northern Star

The Student News Site of Northern Illinois University

Northern Star

Research rookies explore color psychology

By Lauren Dielman | March 20, 2012

Something as simple as the choice of color a marketer uses on their product could affect a person’s decision to buy the company’s merchandise. Melissa Woodall, sophomore illustration major, is examining marketer’s color choices to use on their merchandise...

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