It’s Disney World, not DeSantis’ World
April 17, 2023
The magical world of Disney has captured the hearts of millions and has become an unmistakable part of American culture. However, recent issues involving Florida Gov. Ron DeSantis and Disney World’s intellectual property rights have caused controversy and concern.
Disney World is one of the most beloved theme parks in the world, and it’s not hard to see why. Disney World (Orlando, FL) and Disneyland (Anaheim, CA) are known as the happiest places on Earth, according to Disneyland Resort.
It is imperative that Disney World maintains its control over its intellectual property. The last thing anyone wants to see is for Disney World to be stripped of its magical trademark that we all know and love and that has been around for generations.
From the iconic Mickey Mouse ears to the cast of characters that are a part of the Disney brand, Disney World’s intellectual property is not only a part of our culture, but it’s also a valuable asset.
According to Vox, DeSantis went after the company last year because of its response to the passing of HB 1557, otherwise known as the “Don’t Say Gay” bill. The law prevents teachers from talking about LGBTQ+ issues or people. Many Disney employees walked out and retaliated against the “Don’t Say Gay” bill, which began the feud between DeSantis and Disney.
After the “Don’t Say Gay” bill went into effect, DeSantis’ goal was to essentially strip Disney’s special tax district status and eventually turn over the control of Disney to him instead of Disney CEO Bob Iger, specifically because of Disney’s retaliation against the “Don’t Say Gay” bill.
On March 1, DeSantis signed a law that ended Disney’s self-governing status, removing Disney’s right to self-govern the 43 square miles that make up Disney World, according to NewsNation.
Disney got back at DeSantis and made his attempt a failed one by initiating its own agreement with the district’s outgoing board.
According to CNN, part of the agreement with the outgoing district board was agreeing to not use any of Disney’s characters such as Mickey Mouse, until 21 years after the death of the last survivor of the descendants of King Charles III.
According to CNBC, the royal clause is usually used in the U.K., and it provides a buffer against perpetuities. This agreement was enacted so that Disney still would have control over their property. In other words, at the very least this gives Disney the right to their property for at least the next 30 years.
Disney World has spent years building its brand, characters and theme parks, so it’s only right that the company has control over its property. Through its products, movies and parks, Disney has become an iconic brand that stands for magic, creativity and imagination.
Despite DeSantis’ recent actions, the company must continue to fight for its rights and stand up for what it believes in. In doing so, Disney World will continue to be a magical place for future generations to enjoy, and its iconic characters and trademarked images will remain a vital part of our cultural landscape.