American Eagle created a brand called Aerie, which is primarily underwear and yoga clothing. In 2014, they launched a campaign based on real women, untouched and unedited called “Aerie Real”. Recently, they have been expanding the campaign and more people are appreciating what it’s been doing for women representation in the media.

For decades, women have been targeted in advertising. Seeing other women digitally edited and made up to society’s standards is something that has impacted women everywhere.

In an article by the New York Times, writer Pamela Paul talks about advertising’s affect on women. She writes, “[products] are likely to remind consumers of their own shortcomings, which makes [consumers] think of themselves more negatively”.

With the “Aerie Real” campaign almost five years underway, consumers are still appreciating the brand’s intent to help women feel represented in the fashion industry.

The #AerieReal campaign is so empowering & wholesome. If you haven’t seen their website recently, you must go check it out 😭❤️

— Erin Wible (@holywible) July 23, 2018

Just an appreciation tweet for @Aerie and their #AerieREAL campaign because it’s really uplifting to scroll through and see the clothing items on real people of all shapes, colors, sizes, etc. The end.

— Abbey (@abbeyXnormal) July 23, 2018

Thank you to American Eagle and Aerie for launching this amazing campaign that includes women of all shapes and sizes. It’s so important for everyone to feel represented and recognized.