Rantings: Enough with social media overkill — now go tweet this
February 24, 2014
Tell us what you think of this hot sports issue and you can see your tweet on the TV or in an article! Isn’t that the coolest?
No, it’s not. No one cares about your 140-character analysis of what just happened. That goes for all the random celebrities and sports figures out there. You’re not adding anything. Your insight belongs on a computer screen, not the TV.
@JohnIsACoolGuy123 just tweeted that I’m being ridiculous. No, I’m not. What’s ridiculous is that major sports news organizations are putting so much effort into getting into the social media game that they ruin everything. Christmas is ruined because ESPN put up a tweet from Ashton Kutcher saying he can’t believe what happened #hashtag.
It’s a sign of laziness, one of the seven deadly sins. May you be smote from the Earth for putting all these tweets on the screen and pretending it’s worth talking about. Every time a sports network gets lazy and starts putting up random people’s tweets and Facebook posts, Tinker Bell dies a thousand deaths.
Here’s a tweet from the Lakers’ Kendall Marshall on Feb. 20: “great night to be a basketball fan.” It’s perfectly inoffensive and generic, but that’s exactly the sort of insight that’ll show up on a TV near you. It’s perfect for the lazy sports network. He was talking about the Duke-North Carolina game, but you can put that tweet on screen any night a basketball game is played.
That’s not worth the time and effort it took to superimpose that graphic on the screen. What’s wrong with plain old breaking news or stats on the screen? There’s nothing wrong with it at all, but someone told someone that tweets and Facebook posts from random people belong alongside a post-game interview.
There was segment during the Olympics that discussed which country was winning the social media battle. Stop what you’re doing, everyone; NBC is going to tell us what country posts the most on Facebook. I bet everyone knew the answer before they graciously unveiled the winner: It was America. USA! USA! That’s the Olympic gold we were after.
This came right after a short little segment on what athletes are saying on social media. That’s some hardhitting journalism. I applaud the intern who rounded up the tweets of some Olympians. Was it a total waste of time? Yes. Could you have just followed those athletes if you cared? Yes.
This extends to people writing articles. After Jason Collins became the first openly gay NBA player to play in a game, I found articles that were simply a list of congratulatory tweets. When Michael Sam came out, there were tons of articles just like that. Do your jobs, sports writers.
Social media is a nice thing, but it’s a crutch for perfectly healthy sports journalists and organizations to lean on. Kick that crutch out from under them and they’ll still stand up straight.