NIU, DAYGLOW feel financial hit following event cancellation

Alex Fiore

Both NIU and DAYGLOW felt financial ramifications after a Feb. 25 Convocation Center performance was canceled.

DAYGLOW stands to lose over $100,000 in ticket sales and NIU stands to lose up to $22,305 in box office, licensing and labor fees due to the performance’s cancellation, according to the license agreement between the two.

With 3,450 tickets available to the performance at an average cost of $36.60, the gross potential for the show was $126,270. The performance sold out Jan. 23.

DAYGLOW, the self-proclaimed “World’s Largest Paint Party” has been touring nationally and internationally since 2006. The show is a rave/dance party hybrid featuring deejays, acrobats, an elaborate light show and culminates with the audience being showered with body paint.

The DAYGLOW performance was initially scheduled for Feb. 25. Three days prior, the Convocation Center announced the show was restricted to those 18 and older, as opposed to 16 when first announced. The Convocation Center announced the show’s cancellation the next afternoon.

NIU administration made the decision to cancel the show after being made aware of a sprinkler system issue at the Convocation Center.

The issue has since been mitigated, said Paul Palian, NIU director of media and public relations.

“There were concerns something could happen,” Palian said in a Feb. 27 Northern Star article. “They found this and decided to err on the side of safety.”

Palian said members of the NIU administration attended a DAYGLOW performance in Dayton, Ohio five days prior to canceling the NIU performance.

In addition to the sprinkler issue, Palian said NIU administrators considered the events at past DAYGLOW performances.

During a December 2011 DAYGLOW performance at Lehigh University in Bethlehem, Penn., 44 people were hospitalized for drug and alcohol illness and six people were arrested for alcohol violations and disorderly conduct, according to a Lehigh Valley News article.

In September 2011, 15 people were hospitalized and one was arrested at a DAYGLOW performance in Syracuse, N.Y., according to a Daily Orange article.

“We’re aware of the issues at Lehigh and Syracuse,” Palian said. “Certainly we did our homework.”

Two days prior to the Lehigh University show, 12 people were hospitalized for possible alcohol or drug intoxication at a DAYGLOW performance in Trenton, NJ, according to a Trentonian article.

The day before the NIU performance was initially set to take place, seven people were hospitalized and 15 were arrested during a performance at Central Michigan University, according to a Central Michigan Life article.

“We were prepared to handle things like that,” Palian said. “When the risks outweigh the benefits, it’s something you have to think about.”

Over two University of Massachusetts performances from April 1 to 2, 2011, 29 people were hospitalized for drug and alcohol illnesses, according to a Daily Hampshire Gazette article.

Arrests were made and injuries were reported at a performance in Danville, Ill., according to a Commercial-News article. A Daily Illini article said the show was initially set to take place in Champaign, but was denied a special events permit by both the Champaign Police Department and Urbana Police Department.

DAYGLOW representatives declined to comment for this article.