New ‘like’ feature on social Web site is completely pointless

By DEREK WALKER

I’m not sure if the word has reached your ear yet, but there’s a revolution (of sorts) occurring on everybody’s favorite social networking site, Facebook. Don’t worry, it’s not another policy rewording or spam-advertising application — not even close. No, I think you’re going to “like” this little add-on.

Like it or lump it, Facebook is here to stay. For those unopposed to pitter-pattering their hours away online, there is the “like” feature which allows users to voice their approval of just about anything their friends do.

You could “like” my status update, you could “like” my photo album, and if this very article were posted on my page, you could “like” it all the same. What’s not to love?

Better question: What is there to love? “Liking” everything and anything is a great way to pass the time, sure. My roommate, bless his heart, has “liked” everything I’ve done in the past two weeks, including my status update about how my XBOX 360 cascaded toward my head, bruising my ear.

Instant approval for my various deeds, however gratifying, doesn’t make a lot of sense in the long run.

I know it’s absurd to argue about what makes sense and what doesn’t make sense on the Internet, let alone the brain drain that is Facebook, but I feel I need an answer.

Why does this feature exist? What purpose, other than further wasting of time, does it serve? And why can’t I “dislike” something?

Seriously, I feel like a crook when I “like” my friend’s break-up relationship status. Not that I’ve ever, um, done that or anything.

These days it seems this Web site is all about making headlines. Millions of users petitioned after the “News Feed” was introduced in September 2006, citing it as creepy and intrusive.

Millions more petitioned all through this February when the site announced sweeping changes to its terms of use, citing it as creepy and intrusive.

The “like” feature is neither of those and serves no ulterior motive but prolonging procrastination and inflating egos past the point of no return.

And that, I’m afraid, is something I will never “like.”