Traditional radio: what’s the point?


Is there a need for a traditional radio anymore?

Unless listening to talk programs, I find that traditional radios are pointless. I personally abandoned radio about a year ago when I realized there’s nothing new on it. All the pop stations (103.5 Kiss FM and B96) play the same songs as the Top 40 charts, but repeat them at an obnoxious rate. If I want to find all the new songs, I can check the Top 40 chart online without wasting my time with radio’s commercials. Most other stations play alternative rock and classic rock, which feature well-known artists, which can be found online, downloaded on an MP3 player and listened to at the users discretion.

In the past, the radio was always there to find what was new in the music world, but now with the internet and MP3 players, what good is the radio when everyone can now personalize their playlist and find music to their likings by themselves?

It’s not just MP3 players either, but Internet, radio and satellite radio is also taking over the traditional frequencies. These other selections offer all the answers to traditional radio, all of which have specified playlists, fewer commercials, and enough stations to tune into anyone’s preference.

Abandoning radio isn’t just conducted by me either. According to a Bridge Ratings survey, 85 percent of 12-24 year-olds turn to iPods instead of the radio. It just goes to show that radio may be dying, especially with the younger crowds. The same survey also found that 72 percent listen to new music on the Internet.

And why not?

Music is easy to find, easy to play and easy to put on an MP3 player. There’s no need to mess

with the radio and its inability to deliver personalized music.