Changes in toys for young girls reflect today’s popular culture
November 1, 2007
Finding a present for a 6-year-old girl is more difficult than you would think.
Last year, the girls’ toy aisle was marked by the signature hot pink that follows it all the way down. The boxes filled with smiling plastic faces have never changed — or have they?
Days of the demure Barbie doll are replaced by dolls with big heads, lingerie-looking dresses and four-inch stilettos (at least the doll equivalent).
Alongside fuzzy bears and stuffed pink cats are plush Chihuahuas complete with matching purse.
What’s going on with girl’s toys?
Nothing different, really. Toys are reflecting popular culture and society, just like they always have, and popular culture lately has revolved around uber-rich celebrities and their pocket pooches.
This is what girls have to look up to. Super-skinny party girls who run over people with their giant SUVs are not only scrutinized by tabloid readers but are plastered in front of the eyes of young girls everywhere.
Young girls want to emulate them. No wonder stuffed dogs are in purses.
“[Young girls] might want to model [these celebrities] because they perceive that other people hold them in high regard,” said Nina Mounts, associate professor of psychology. “That’s more motivation to model their behavior after them.”
Young girls are constantly striving for someone to look up to. No matter how interesting celebrity gossip is, nobody wants that someone to be a tabloid princess.
“When you take a look at what these [celebrities] represent, where a girl can develop her skills and abilities, they don’t provide good models,” said Mounts.
“We want to encourage academics and other types of skills that develop a ‘whole’ girl — not just physical characteristics.”
So, where have all the good girls gone?
With society growing weary of court dates, jail sentences and intermittent rehab admissions, these problem-celebs are slowly (but surely) fading away.
The influx of positive role models like Hilary Duff and Hannah Montana is proven by sold-out concerts and remarkable record sales. Does anyone remember how well Paris Hilton’s CD did? Did one even come out?
Even movies are making a turn for the better. Rather than promoting a rich, diva-like lifestyle, movies like “Nancy Drew” give girls positive reinforcement. They can be the heroine rather than a high-maintenance damsel in distress.
These positive role models show girls can be pretty, smart and classy all at once.
Hannah Montana’s single, “Who Said,” is an empowering anthem that tells girls they can do anything they put their mind to.
A new wave of female role models are upon us, and instead of Chihuahuas and Louis Vuitton purses, these girls are armed with positive qualities that promote the advancement of girl.
The news will never completely forget about Lindsay Lohan’s possible sobriety or Britney Spears’ lack of undergarments.
Shopping for a 6-year old should be getting easier. Anything “Hannah Montana” will do. Stuffed dogs in purses were a fad, but wholesome female role models should be an ongoing trend that is here to stay.