Newsprint rubbed off
December 5, 2006
DeKALB | A recent study has found fewer than a quarter of people age 18 to 29 read a newspaper daily.
According to the Pew Research Center for the People and the Press’s Detailed Demographic Tables, only 24 percent of people age 18 to 29 regularly receive news via their daily paper. Eight percent of those who do read the newspaper actually read it online, while another 24 percent simply skip the newspaper and get information from Internet-only resources.
“With the newspaper, you have to wait until tomorrow to get the news, whereas you might have already heard about a story on TV,” said Brian Saunders, a sophomore visual communications major.
How do young Americans stay current?
Of respondents between ages 18 and 29, 49 percent reported watching a news program on television. Local news was found to be overwhelmingly popular, with 42 percent claiming to watch it regularly and another 30 percent watching it “sometimes.”
Some students said the immediacy of television can connect them in ways words and pictures cannot.
“I think it’s more accurate,” said junior music major Cassie Bradley. “You can watch it and hear it.”
Those who watch cable news programming barely edge out those who listen to news radio, at 29 percent to 26 percent respectively.
For those watching cable news, The Daily Show with Jon Stewart is a premiere destination. Of respondents between 18 and 29, 11 percent reported watching it regularly, while an additional 24 percent reported occasional viewing. On Fox News, the O’Reilly Factor only manages to attract 4 percent of the same demographic, with 17 percent reporting occasional viewing. As a news source in general, however, CNN clearly has an edge based on student input.
“I tend to channel surf, so you can hear about breaking news, usually on CNN,” Saunders said.
Who is reading the newspaper?
According to the Pew Research Center, 58 percent of those 65 and older, 44 percent of which are male and 43 percent of which are white. Newspapers are also more popular with college graduates — 51 percent — while local news is the choice for those who graduated from high school or have some college education.