in review Super Bowl commercials
February 7, 2006
Where oh where have the “Wazzup” men of Super Bowl yore gone?
The 2006 Super Bowl advertisements came, went and disappointed those watching with the lack of decent content. It’s true not all ads are made to entertain, but Joe Public who tuned in to seriously watch them left his seat while $2.5 million went down the drain.
Seeming to be one of the only things worth watching, Anheuser Busch took up a large number of spots for Budweiser products.
The company spewed commercials left and right, but gave the audience the one thing it wanted: laughter. From a streaking sheep to the magic fridge and hidden Bud Lights, Anheuser Busch knows the audience.
The company causing the most controversy last year with a beautiful topless girl was back this year. GoDaddy.com repeated its sexy mystique by having … gasp … another beautiful girl topless in front of an old man.
How many people were really paying attention to the cost of a domain name after that?
One advertiser chose to show a softer side. Dove had an extremely powerful message of needing to raise the self-esteem among women in an ad about a girl thinking she is ugly and another that she was fat.
The ads this year seemed to be violence dominated. Every time the audience geared up for another commercial it saw a man tackle a woman, monsters destroy a city, a scarecrow blow up animals and much more. Not that anyone has a problem with all of this, but bet boycotts-a-plenty will come about in this politically correct age we live in.
As powerful as any ad may be — like the Dove commercial — it will not rank at the top of anyone’s favorite list. The TV audience has become accustomed to being entertained during a Super Bowl ad. They don’t want a powerful message unless the it’s that their wall will spin around and give them free beer.
Advertisers plan all year for this particular night. They get the war chest of money ready and spend, spend, spend. And for what? So they can feel good about dishing out $1 million for 30 seconds of air? Well good thing they think it’s worth it.
Next year they should take this advice: bring back “Terry Tate, Office Linebacker