‘Happy Tree Friends’ hits television

By Richard Pulfer

The online cult hit “Happy Tree Friends” will make its cable debut on the G4 Network and bring tales of cute, furry animals mingled with buckets of blood, sweat and tears to the small screen.

Evident by the visceral nature of the show’s content, “Happy Tree Friends” is far from family friendly, despite its colorful and high-pitched cast of lovable-until-maimed characters. Anyone watching the “Happy Tree Friends” show should note the disclaimer on the Web site: “Not for small children or big babies.”

Created by Rhode Montijo and Kenn Navarro, “Happy Tree Friends” puts a revolving cast of multi-colored animals in the sights of episodic but inevitable moments of graphic intensity.

The situations range from the rampage-crazed, war-scarred teddy bear named Flippy to the escapades of a well-meaning but clueless ninja squirrel named Splendid. According to Navarro, the concept came as a way to pass the boredom of the service world.

“We would joke about running these characters through the mill,” Navarro said.

But even with the disclaimer, the violent nature of the Web show has still a brought a large list of concerned parents.

“People love to express how much they hate something,” Navarro said. “But I think those are the funniest letters to read sometimes. For instance, I received a letter from an angry parent who said she would rather put her child in the middle of a four-lane interstate … than watch our show.”

Associate communication professor David Gunkel is not surprised by the outcry to the show.

“Already the mainstream is pretty graphic as it is. Look at ‘Rome’ on HBO, as well as some of the things that air on regular cable now,” Gunkel said. “I don’t think it’s anything new.”

“Happy Tree Friends” is already appearing on G4 Network, completely uncut for mainstream audiences.

“There’s no cutting at all,” said Christina Chavez, Mondo Media marketing chief. “It’s on a late-night block, similar to Cartoon Network’s Adult Swim.”

With a booming Web site, a fresh cable debut and the release of “Happy Tree Friends” on DVD, Navarro and Chavez reflect on the role of the Internet in culture at large.

“I can’t remember not having the Internet. If you want it, you Google it,” Navarro said. “I remember arguing about how tall John Malkovich is with my friends once. This is the kind of debate that would have lasted weeks five years ago, but now, we can just look it up on the Internet and move on.”

Happy Tree Friends airs at midnight on the G4 Network as part of the “Attack of the Show” program.