Elf Power
April 28, 2004
Oh, for the days of the Elephant 6 Recording Company.
-Bands such as Neutral Milk Hotel, The Olivia Tremer Control and The Apples In Stereo banded together with similar, lo-fi pop songs and aesthetics.
When the company disbanded in 2002, the rug was pulled out from beneath its roster, which had grown to include acts such as Dressy Bessy, New Pornographers, Of Montreal and Elf Power.
The result: a slew of signings to labels like spinART and Kindercore, as well as the creation of other labels, like Orange Twin.
In a perfect union of post-Elephant rocking, Georgia-based Elf Power released its Orange Twin debut in 2002, as well as 2004’s “Walking With The Begger Boys.”
The band’s most recent output encompasses all that was and could have been great with its prior recordings.
The feel-good opener “Never Believe” is a microcosm of the album. It is catchy and fun without being cheesy. The fuzzed-out guitars lay the bedrock for the 11 songs but avoid smothering the other elements. Even acoustic numbers such as “Invisible Men” dabble with slight distortion.
The hypnotizing guitar sound in the title track is the record’s standout moment.
The slight misstep during the folk ditty “Empty Pictures” is righted quickly by the infectiously poppy closer “Big Thing.”
Though not blaringly complex, each track is anything but simple. Elf Power manages to be refreshingly precise yet cleverly aloof. It remains credible in the indie-rock circuit, yet the music is far from alienating.
With only two songs cracking the 3.5-minute mark, the album clocks in at 32 minutes. But staying true to its name, Elf Power proves there can be force in small packages.