Northland Plaza is expanding through the addition of new fashion outlets.

Maurice’s and Elder Beerman currently are open; however, additional businesses are scheduled to open doors soon.

Located on Sycamore Road, the plaza’s latest opening was the J.C. Penney store that opened Aug. 13. With just a short move from its original location, the store has completely changed its look and taken on a new image, said Sarah Goodman, a senior customer service specialist.

“It was cheaper to just start fresh at an entire new location rather than renovate the old store,” she said.

Goodman said store sales have improved drastically, largely because of new services such as better lighting, bigger aisles and outstanding service.

“The setup is 10 times better, and the customers are very satisfied,” she said. “They love the location and the way we look.”

Let It Be, 854 W. Lincoln Highway, soon will take anchor in the plaza under a new name, L.I.B. Fashions.

“We will definitely get more traffic being on Sycamore [Road], and we hope to increase sales,” said manager Michelle Decker. “A lot of people don’t realize we’re here [at our current location].”

Decker said Let It Be hopes to open at Northland Plaza by early October.