Summer equals fast-food decline
May 1, 2002
Late-night food orders and delivery trucks around DeKalb soon will be seen less frequently.
With the university closing for the summer, most local fast food restaurants will see a decrease in business.
Kristi Cradduck, general manager of Papa John’s Pizza, 725 N. First St., says the customer ratio between students and community members is usually about 50/50. The store’s business will slow down, she said, but not a lot.
At Tom and Jerry’s, 215 W. Lincoln Highway, store manager Sarah Wilkins said about 20 to 30 percent of customers are students. During winter break, the store saw about a 10 percent decrease in business.
“We’ll see less late-night orders,” Wilkins said, “but our lunch hours maintain. We see more people from the community that come in from the cracks.”
Subway, located at 901 Lucinda Ave., will see a big impact on its business when the university closes. Seventy to 80 percent of customers are students or faculty, said Chris Falconer, general manager.
The business slowdown usually lasts from graduation until summer school starts. Along with fewer customers, businesses suffer from a lack of employees. At Tom and Jerry’s, about half of the drivers and in-store help are students.
“They usually stay, but we have to cut some hours,” Wilkins said.
At Subway, about five to six out of the 17 workers remain in town. Falconer said many student workers live in the residence halls, and hours are reduced, but the store isn’t affected much.
With the university students gone, stores concentrate on ways to promote business from community members.
“We run a special for the community,” Cradduck said. “We advertise and have different coupons in the community.”
Tom and Jerry’s sends out monthly coupons to try to pick up more town business, Wilkins said.
“We’ll also go into new neighborhoods,” Wilkins said.