Crack a book or play a video game?
September 23, 2001
Now, to choose your own adventure: To layoff 20,000 employees, press the A button.
To increase the amount of pizza production and become the dominant Italian-pastry CEO in the world, press the B button.
This may be the scenario NIU business students face after the Board of Trustees approved a software partnership Thursday with Twin Lights, a company set to develop interactive software to increase real-world business knowledge.
What better way to capitalize on college stereotypes than to make students the CEO of their very own pizza company, set in the world of cyber-video land? A generation raised on the boob tube and Nintendo needs that mind-numbing Frogger fix as often as possible, right?
Wrong.
Assuming that college students need video games for homework is like assuming that NIU professors understand how to work smart classroom equipment. On this end, it seems like the university is trying too hard to make the new $20 million Barsema Hall donation even flashier.
We understand that the NIU business program is exceptional, and that with Barsema’s help, we could become the premiere business college in the nation.
But NIU is making the business program more of a cheap Atari rip-off. Thursday’s presentation was another cheesy look at your stereotypical college student who would rather play Super Mario Brothers than crack a book.
What administrators could do is put their effort toward more real-life connections than cyber hook-ups. Bring big-time business leaders to the new building and have them teach a class or speak to students. Or make sure each student gets a viable internship by the time he or she graduates.
Just don’t overcompensate trying to improve the business program or the game will be over before it even starts.