PeopleCards deals info on everyday citizens
April 10, 2001
Kansas City resident Jacqueline Jones wants everyone to know that if they want the booty, they have to marry the booty.
Jones is one of 105 people whose lives, personalities and mantras are being exposed through PeopleCards, a new trading card line featuring everyday people.
The idea for the San Francisco-based card company came last May from president Brant Herman, and was up in the air until November, when PeopleCards LLC officially started.
Hitting the market three months ago, PeopleCards cost $2.99 for a pack of eight cards that give brief personal biographies and their subjects’ mottos on life. Included in the set are 15 “art cards” —paintings or pictures submitted by regular small time artists.
The idea to put normal people on trading cards came before the huge emergence of reality television.
“There are so many cool people out there living their lives that we don’t see,” said Brian Mullin, PeopleCards’ vice president of marketing. “Why not give a little window into these peoples’ lives?”
Many of the people featured on the cards were found on various Web sites, while others simply were found in their environments.
“First we went to street corners around San Francisco, but that didn’t work out,” Mullin said.
The idea was then taken on-line, where the response was better.
“We offered them free stuff and they loved it,” Mullin said. “We had about 3,000 responses and had to choose 105 people to feature.”
Mullin thinks the cards are something college students can enjoy because they’re different. But not all students agree.
“This is like a dating service,” said Richmond Clayton, an NIU freshman special education major.
He thought the cards were a creative idea, he admitted he wouldn’t pay $2.99 for a pack.
Diana Mexicano, a junior elementary education major, said the only reason she’d buy the cards would be to make fun of the people on them.
PeopleCards is in the process of planning a second series, and welcomes applications from anyone. Those interested can go to the company’s Web site, www.peoplecards.net, and fill out a questionnaire. Chosen participants will receive a free pack of the Series 2 cards, plus 50 of their own card.
Submissions for Series 2 are coming in quickly, Mullin said. As of Friday, the company had received over 4,000 applications.
Rick Heuerman, a freshman computer science major, said it would be too weird to be on a card everyone could see, adding that he probably wouldn’t buy the cards, either, because, unlike baseball cards, they don’t hold any value to anyone except the people on them.
Mulin, however, thinks the cards could have worth.
“It’s a new product, so there’s not real valuable now, but people will want to eventually complete the set,” he said. He added that the nine-card prototype series that PeopleCards originally produced is selling for $20 on eBay, an Internet auction service.