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Northern Star

Northern Illinois University’s student media since 1899

 

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The Student News Site of Northern Illinois University

Northern Star

The Student News Site of Northern Illinois University

Northern Star

Targeted ads may be the price of using social media

By Noah Thornburgh | January 31, 2019

Social media companies are set on consolidating their user bases, which means targeted advertisements will get more intrusive as more user data is funneled to advertisers. Facebook is planning to merge three of its subsidiary messaging platforms by 2020,...

Ads are key platform for social issues

By Noah Thornburgh | January 27, 2019

Gillette’s recent “The Best Men Can Be” advertising campaign, released online Jan. 13, received a polarized reaction from the public. It has been praised for its anti-toxic masculinity stance and criticized as an inauthentic ploy to capitalize on...

Pass/Fail: Illinois approves I-88 speed limit increase, Christmas advertising being posted too early

By Danny Cozzi | November 5, 2013

Pass: Illinois approves I-88 speed limit increaseStarting in January, I won’t have to be so paranoid driving 70 mph on I-88.The speed limit will be raised a whopping 5 mph at the start of the new year. Illinois Tollway’s Board of Directors voted Oct....