NIU administrators are attributing an increase in retention and a smaller enrollment decrease than anticipated to more than $600,000 worth of marketing strategies from a consulting firm hired in December.The fall 2015 retention rate increased by 1 percent...

Retention between the fall and spring has decreased 1.2 percent to 87 percent, a number that slightly shocked NIU President Doug Baker, who said there are a lot of good things underway.Eric Weldy, vice president of Student Affairs and Enrollment Management,...