CD Direct offers hard-to-get titles for lower prices

By Gary Weishaar

Music lovers who can not find their favorite compact disc titles at their local music store now have another option.

CD DIRECT, a new telemarketing service, offers shoppers the convenience of dialing direct and ordering CDs by phone.

CD DIRECT is targeted towards people who are short on shopping time, tired of limited selection, or live where music stores are inconvenient. General manager Nancy Taylor said the service is more efficient than ordering through a record store.

“Record stores can’t match our selection,” Taylor said. The service has access to virtually every title listed in the Schwann catalog, about 80,000 titles.

“Record stores usually work with two or three wholesalers. We work with dozens across the country,” said Taylor.

CD DIRECT keeps top sellers in stock for immediate shipment. Other selections take seven to ten days for delivery. “If we can’t get something, we’ll try to direct the customer to a source where they can get it. Customer service is our top priority,” Taylor said.

Compact discs are shipped via UPS, which is included in the price of the disc. Most discs are priced fifty cents to a dollar lower than the manufacturer’s list price. According to Taylor, most discs sell for about $14. There is also a one dollar discount per disc for multiple orders.

CD DIRECT is not a typical record club. There is no minimum purchase requirement, and no reply card to fill out every month.

CD DIRECT has been in business since last September. They currently serve customers in twenty three states. The company’s growth has been right on target, as they started slow to test the effectiveness of their system.

If you can’t find what you’re looking for in your local record store, you might want to call CD DIRECT. Their number is 1-800-695-CDCD. Business hours are from 9 a.m. to 7 p.m. Mastercard, Visa and money orders are accepted.